Tuesday, May 13, 2008

Helping You Understand SEO

Helping You Understand SEO
Copyright © Bill Shultz
www.PipelineIncomes.com


Search engine optimization is very crucial to Internet marketing. That is because through SEO, Websites and contents are optimized so that link popularity is established. Websites and online businesses should strive to get higher search engine rankings so that more online users and prospective clients would come their way.

There are many search engines that proliferate and dominate the Internet search market nowadays. On top of the list is Google, which accounts for more than half of overall Internet usage for search engines currently. Other search engines are Yahoo, MSN and Altavista. If you are researching for a certain subject or topic of interest, you certainly would need to use search engines. Type the keywords pertinent to your inquiry and wait for a few seconds before a complete listing of Websites and links are displayed on the screen.

Note that with each search inquiry you make, there are hundreds or sometimes even thousands of sites and links provided to you in search results. The problem for you to face is to determine which of those links or sites would appropriately and sufficiently provide you with all your required and needed information. Studies in the past years have shown that naturally and normally, search engine users tend to click the links or Websites that are listed on top of the results page. Sometimes, those in the first page of the results also get to enjoy the benefits of online user searches.

That is the works of search engine ranking. Search engines have their respective ways of computing and determining search engine rankings, but in general, higher volume of traffic dictates ranking, in all aspects. Thus, if you are running a Website, you should strive so hard to make sure your search engine ranking is high.

To do that, you have to make use of recommended and proven effective SEO copywriting techniques. The content is very crucial in setting the search engine ranking of your Website. Search engines categorize sites according to frequencies of usage of definite and effective keywords. You see, search engines have their own lists of commonly searched keywords when users seek information for different subjects. You need to determine those keywords and make sure your content would be rich and generous in the use of those words or phrases.

Internet marketing comes in when you are selling products and services through the Website. Of course, because there are more users, you would have greater exposure and more people would be regularly visiting your site. Advertisers would also note that fact and would start swooning to place their ads on your Website. Of course, when there are ads put into your Webpage, it follows that there would be income for you, especially if online users click on the ads and make actual transactions via your Website.

However, to make all those would be possible, you have to make sure that your Website is not only keyword-rich in terms of the content. Overall packaging and presentation would also matter a lot. Good content is almost always complemented by equally attractive and convenient Webpage layout and design.

To demonstrate the usefulness of SEO writing, it would be helpful if you would imagine this situation. Imagine that you are on the way to office to an important make or break meeting when you suddenly spilled your coffee into your suit. You need to purchase a new one to make sure you would still be in good form and aesthetic appeal for the meeting. You go to a department store, went to a shop and asked the assistance of a sales lady. Upon asking, the sales person gave you brochures and materials. Looking at the content, you cannot easily locate what you are looking for because the brochure is too wordy and the content is having so many other subjects. You were pissed off and went to another boutique, which has a salesperson that immediately showed you coats when you asked for one.

You would naturally buy a coat from the second store. That is like SEO copywriting. The articles are helpful and are direct to the point, saving you all the time, effort and patience.

About the Author:
-----------------------------------------------------------------
Bill Shultz is the webmaster of How to Start an Internet Business To learn to work from home with a home based business online and learn effective affiliate marketing visit: PipelineIncomes.com
-----------------------------------------------------------------

Labels: Internet Business, Internet Marketing, Search Engine Optimization, Search Engine Traffic, SEO, Website Optimization

Recommended: Plug-In Profit Site - Complete Money Making Site Setup FREE!

Sunday, January 20, 2008

Your Web Site Must Have Features

Your Web Site Must Have Features
Copyright © Bill Shultz
www.PipelineIncomes.com

Just don't focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can't keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer
If you design a website you think will attract clients, but you don't really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor's? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

About the Author:
_________________________________________________________________

Bill Shultz has been doing online marketing for years and
has come up with the simplest ways to earn extra money from
home without breaking your bank account.
www.PipelineIncomes.com
_________________________________________________________________

Labels: Home Page, SEO, Website Features

Recommended: Plug-In Profit Site - Complete Money Making Site Setup FREE!

Saturday, January 19, 2008

How Do Search Engines Work - Web Crawlers

How Do Search Engines Work - Web Crawlers
Copyright © Bill Shultz
www.PipelineIncomes.com


It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A 'spider' is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don't create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

About the Author:
_________________________________________________________________

Bill Shultz has been doing online marketing for years and
has come up with the simplest ways to earn extra money from
home without breaking your bank account.
www.PipelineIncomes.com
_________________________________________________________________

Labels: Search Engine, SEO, Web Crawlers

Recommended: Plug-In Profit Site - Complete Money Making Site Setup FREE!

Monday, January 14, 2008

What Is Search Engine Optimization

What Is Search Engine Optimization
Copyright © Bill Shultz
www.PipelineIncomes.com


Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

About the Author:
_________________________________________________________________

Bill Shultz has been doing online marketing for years and
has come up with the simplest ways to earn extra money from
home without breaking your bank account.
www.PipelineIncomes.com/pips
_________________________________________________________________

Labels: Search Engine Optimization, SEO

Recommended: Plug-In Profit Site - Complete Money Making Site Setup FREE!

Plug-In Profit Site
"I was a washed up restaurant worker desperately searching for a way to save my family when I discovered the Internet and affiliate marketing... 24 months later I finally cracked the code and started earning over $10,000.00 per month... Now the same system that saved me is available to you!" [click here to learn more...]

Your Profit Funnel
"Imagine... high profits, unlimited leads, multiple streams of incomes, AND a very simple system! It's a crying shame for you not to make higher commissions when so many people do it so easily..." [click here to learn more....]

MyWorldPlus
"On top of the great money saving discounts and cash back earnings, MyWorldPLUS is also a VERY profitable opportunity in itself. With one of the most POWERFUL compensation programs ever seen in the home based business industry, MyWorldPLUS gives our members yet another awesome way to earn extra income all in your spare time from home! " [click here to learn more...]

Launch Formula Marketing
"If you have ever built a website and watched in anticipation, as day by day, your sales go... nowhere... Then this may be the most important site you'llever read...." [click here to learn more...]

SFI Marketing Group
"Earn up to $100 per hour with your own home business. Join for FREE! Millions of people all over the world are making money online. With just a computer and a few hours a week, you can too!" [click here to learn more...]

HostGator
"Sooner or later everyone realizes that they must have their own domain name. However, who you get to host that domain makes all the difference in the world. Most hosts simply provide you with space and that's that. You're on your own when it comes to making your new site profitable. HostGator has changed all that. They turn a necessity into a profit machine." [click here to learn more...]

Your Profit Funnel is working for me as I write!

I recently became a member of Your Profit Funnel, and I want to share my humble opinion with you today.

This is like nothing I have ever experienced before, I was shocked to find that it's totally unique, never seen before, and I believe it to be revolutionary, and I'll explain why.

In my past experience, you join a typical program, they give you some cheesy promo tools, and they never say a word to you, they just expect you to go out and recruit as best you can on your own...

This is totally and utterly different.

The the system is constructed in a way that it can be used with any affiliate program that you can think of...

Let me ask you something...

How would you like to see a significant increase in your profits, regardless of what affiliate program you promote? The 'Your Profit Funnel' is designed to help YOU achieve that by teaching you a step-by-step marketing plan that gets maximum results using FREE advertising. Yes, you can make a substantial amount of money with your affiliate program using free advertising. In addition, you'll be shown HOW how to leverage yourself by using free marketing tactics that anybody could duplicate!

If you could have a more effective marketing strategy that would "outperform" the selling approach you are currently using, would you be interested?

With Your Profit Funnel, I feel at completely at ease offering anyone this hi quality system, and the diversity is astounding! You'll get $600 worth of products free just for joining. You will never be asked to pay a monthly fee nor will you ever be asked to upgrade to get access to another section of the members area! As a free member you'll have complete access to the entire membership site.

I almost feel like I have a huge "cheat" over everyone else, because I'm a part of a caring organization, who really coach, and really train, and really want me, and you, to succeed, no matter what marketing skill level.

So, I would have to sum it up like this, if you're tired of an endless line of hype, smoke and mirrors, and you'd like to gain traction, start making a financial difference in your family's lifestyle, and have a legitimate, honest, real way to make money online...you owe it to yourself to check out Your Profit Funnel.

Don't believe me, I'm a happy member, and of course I'm biased, so do a check on Rod and Kevin, and I'm sure you'll find the truth is that they are for real, and these are great products that virtually sell themselves.

I recommend that you see for yourself - GO RIGHT NOW, and take in the information presented on the website: http://Your Profit Funnel.com

Note: You have permission to re-publish this review on your own website or newsletter.

Make the Leap to Affiliate Marketing Success by Stone Evans, The Home Biz Guy

If you are going to become a successful affiliate on the Internet, you need 3 "intangibles." These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make affiliate marketing work? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to make money with affiliate programs or make your living on the Internet, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online with affiliate programs. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money online with affiliate programs.

I've always said that "affiliate marketing" is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with affiliate marketing.

That's backwards for most people who like to aim before they fire. The fact is the Internet is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start an affiliate marketing business. You simply have to start one. This is what I call "Making the Leap."

The good news is that the cost of failure on the Internet is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this.

You simply need get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to becoming a successful affiliate marketer today!

Stone Evans, The Home Biz Guy helps ordinary people all over the world make money online with affiliate programs. If you can follow 3 easy steps, you can get your own custom website, autoresponder (email follow-up software) and pre-written email marketing campaign professionally designed and installed and ready to pull in profits for you in 24 hours or less! See details at: http://www.PlugInProfitSite.com/main-16093

Note: You have permission to re-publish this article on your own website or newsletter.

Subscribe to our FREE home business tips newsletter and get hundreds of money making tips and tricks delivered to your inbox. A $147 value, yours FREE! Enter your first name and email address in the form below and click "FREE Signup!"