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Sunday, June 15, 2008
Success Tips For Your Landing PageCopyright © Bill Shultz www.PipelineIncomes.com Also known as the "name squeeze page" or "lead capture page", you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method. The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage. Success Tip 1: Offer a freebie in exchange for your visitor's email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address. Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling. Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn't be any other links on your landing page. Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie. As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer. About the Author:----------------------------------------------------------------------------------- Bill Shultz is the webmaster of How to Start an Internet Business To learn to work from home with a homebased business online and learn effective affiliate marketing tips visit: PipelineIncomes.com----------------------------------------------------------------------------------- Labels: Landing Page, Lead Capture Page, Mailing List, Name Squeeze Page, Opt-in List, Squeeze Page
 
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Friday, June 13, 2008
4 Must Do's To Building your Opt-In ListCopyright © Bill Shultz www.PipelineIncomes.com Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world. The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing. Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list. From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer. Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture. There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them. 1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn't like and turns them off, they may just forget about signing up. A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data's inputted. As more people sign in, your list will be growing. 2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor's fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don't over do it. Don't waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge. 3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer. 4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers About the Author:------------------------------------------------------------------------------------ Bill Shultz is the webmaster of How to Start an Internet Business To learn to work from home with a homebased business online and learn effective affiliate marketing tips visit: PipelineIncomes.com------------------------------------------------------------------------------------ Labels: Build a list, How to build a list, Is a opt-in list hard to do, Opt-in List
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Sunday, June 1, 2008
Grabbing Your Readers Attention With Your Subject Is Crucial Copyright © Bill Shultz www.PipelineIncomes.com The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also ways in which you don't have to pay so much to make yourself a good list of loyal followers. Having a satisfied web traffic and visitors allows you to put up a foundation wherein you can build an opt-in list and make it grow from there. An opt-in list allows you to provide newsletters to your subscribers with their consent. When people sign up, they know that they will be receiving updates and news from your site and the industry your represent via an e-mail. But that doesn't mean that all of those who subscribe read them at all. Many lists have been built due to an attachment with free software or for a promotional discount and such. Some are not really interested in receiving e-mails from companies and just treat them as waste of cyberspace and delete or trash them without so mush as opening the e-mail and scanning them. You can change all that. While forwarding an email message is relatively after producing your newsletter. Getting people to open them is not as easy. You don't want to waste all the time and effort used in making the newsletters, you want people to read them and have their interests piqued. Interested enough to go to your website and look around and most especially purchased and acquire your products or services. One of the numerous ways you can tempt or persuade your subscriber is by providing a well thought out and well written subject. The subject of an email is what is often referred to when a person or a recipient of an email decides whether he or she wants to open or read an e-mail. The subject could easily be regarded as one of the most important aspect of your promotional e-mail. Your subject must be short and concise. They should provide a summary for the content of the e-mail so that the recipient will have basic knowledge of the content. This is really vital in grabbing the attention of your readers and subscribers. You want your subject to instantly grab the attention of your subscriber and get them to be intrigued to open up your mail. Remember, it is not necessarily true that a subscriber opens up subscribed mails. A good subject must always be tickling the curiosity of your recipient. It must literally force the recipient to open the mail. A certain emotion must be ignited and get them to open the mail. It is essential to use specific words to get the reaction you need. Keep in mind that the recipient or subscribers spends only a few seconds looking over each subject of the e-mails he receives. You must grab your reader's attention right away. There are many forms you can use for your subject. You can provide a subject that says your e-mail contains content that teaches them tips and methods on certain topics. An example of this is using keywords and keyword phrases such as, "How to", "tips", "Guides to", Methods in and others like that. You can also put your subject in a question form. These may include questions like, “Are you sick and tired of your job?” Or "Is your boss always on your case?" Try to stay on the topic that pertains to your site so that you'll know that your subscribers have signed up because they are interested in that topic. This form of subject is very effective because they reach out to your recipients emotions. When they have read the question on your subject, their mind starts answering the question already. You can also use a subject that commands your reader. Statements such as "Act now and get this once in a lifetime opportunity", or "Double, triple and even quadruple what you are earning in one year". This type of subject deals with the benefits your company provides with your product and services. You may also use breaking news as your subject to intrigue your subscriber. For example, if you deal with car engine parts you can write in your subject, "Announcing the new engine that uses no gasoline, It runs on water". This creates curiosity with the reader and will lead them to open the mail and read on. About the Author:----------------------------------------------------------------------------------- Bill Shultz is the webmaster of How to Start an Internet Business To learn to work from home with a homebased business online and learn effective affiliate marketing tips visit: PipelineIncomes.com------------------------------------------------------------------------------------ Labels: Home Business Strategy, Increase Traffic, Internet Home Business, Internet Marketing, Opt-in List
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Tuesday, May 27, 2008
Are Your Subscribers Begging For MoreCopyright © Bill Shultz www.PipelineIncomes.com Just as an experiment, a friend of mine subscribed to ten different opt-in e-mail marketing lists to see which ones are effective. Many websites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or traffic. Opt-in email marketing sends newsletters, catalogs updates and many more promotional materials to website visitors who have agreed to be updated whether monthly, weekly or semiannually. Through e-mail, an Internet user that is on the list will receive their updates through email. If a promotional material piques their interest, they will go to the site to learn more or to purchase outright. For the website operators or owners, this is a chance to remind their list of their existence and parlor their wares. With the numerous sites in the Internet that offers the same products or services in one way or the other, the competition can get pretty tight and it is easy to be forgotten. Back to my experimenting friend, he tried to find out which opt-in marketing strategies grabbed a person into begging for more. Some would send in very simple fashion, some would very outlandish while there are some that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing strategy. He dubbed them effective because he felt like he just couldn't wait to go their site and learn more, the more persuasive ones even got him halfway to reaching for his wallet and to his credit card before he realized this was only for an experiment. Many companies and site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keep the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here. From talking to many satisfied opt-in list subscribers and forums, I have learned of what is essential in opt-in marketing and what makes the subscribers begging for more instead of lining up to unsubscribe. Keep your promotional materials light, creative and original. Many people are stressed out as it is. Getting a stuffy business proposal rather than a lighthearted e-mail may just agitate them more. A warm friendly smile or banter is always more welcome than a serious business meeting or proposal. While you do want your customers to take you and your products and services seriously, you also want to show them that you know how to have fun. Splash some color in your emails as well as provide some photos and articles that can be related to you but show good news or good light hearted images as well. Provide a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests. Have good content and article, even if it means investing in an experienced and professional copywriter to write them for you. An effective copywriter should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and "talk" to your recipients. A good article and content should be able to outline the benefits of your product and services and why they need what you are offering. However, do not look to be overeager and too persuasive. It should be able to entertain as well as lead them to buying from you. Your promotional materials should be clear. Don't leave people guessing. You should lead them to you and not vice versa. Explain to them what they need to do in a manner that won't be confusing. Try to anticipate also, what your target client needs. Do your research and information gathering; many sites will be able to help you with that. Provide clear and crisp images of what you are offering. If the people know what you have for them, they are more likely to beg for more. For example, if you are selling a car, provide them photos but only enough to encourage them to go to your site for more. About the Author:------------------------------------------------------------------------------------ Bill Shultz is the webmaster of How to Start an Internet Business To learn to work from home with a homebased business online and learn effective affiliate marketing tips visit: PipelineIncomes.com------------------------------------------------------------------------------------- Labels: E-mail list, Mailing List, Opt-in List, Subscribers
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Thursday, April 10, 2008
A Mailing List is Your Most Vital Tool!Copyright © Bill Shultz www.PipelineIncomes.comCreate A Mailing List - This is absolutely - without a doubt - the most vital and necessary tool for your business! It is so EXTREMELY important to have a mailing list that entire websites, e-books and courses have been written on the subject. This is your ULTIMATE tool for your success. You've probably heard the phrase... "The Money Is In The List". Trust me... No words are truer! You need to have a mailing list and keep in touch with your website visitors to bring in new business. And here's where many fail: You CANNOT simply put a small text link or graphic on your site that reads "sign up for our mailing list". That won't cut it. NOT EVEN CLOSE! Who cares? REMEMBER - You need to be a SUPER Salesperson online! Be creative and find ways, whatever it takes, to get customers to sign up to your list. Once a customer is on your mailing list, they're a prospect (and hopefully a new customer) for life! Repeat sales will be the lifeblood for your business. Offer a freebie... ANYTHING... Your first born child (just kidding)... something of value - something to persuade your visitors to sign up to your list. It's that important! Here's a few ideas: - Offer a discount coupon or special promo to those who sign up... - Offer a free email course; I.E. Crafting, Decorating Ideas, How to build a coffee table under $50, etc... - Promote a contest or drawing that every new subscriber will be entered into... - Offer a special "Members Only" section for all subscribers... And promote your mailing list EVERYWHERE possible! In your email, on your website, your auctions... EVERYWHERE! Find clever and unique ways to get your list information out there! Use your own creativity and come up with some "never before seen" ways to attract new subscribers! Browse the net and see what other retailers are doing. Hell, this is so important that many websites actually setup an entire domain name just for their opt-in list! Then, once you're ready to setup your new mailing list, I highly recommend AWeber Services. They are TOP NOTCH, provide a smorgasbord of resources, and they are EXTREMELY affordable. Plus, they offer a RISK FREE 30 Day Test Drive! If you don't have a mailing list... start one today! Labels: Aweber, Mailing List, Opt-in List
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