Saturday, January 5, 2008

Understanding Business Profit And Loss

For most home business owners and many small business operators, their idea of a profit and loss statement, P&L in business parlance, may be oversimplified. If they had more income than expenses, they made a profit. If not, they had a loss and will usually try to find more business or increase prices to turn the trend around. By better understanding their own business's profit and loss statement, they will be able to determine not only how much money is earned and spent, but also track their expenses to gain better control of the finances.

The first thing to remember is that there is a difference between a budget and a profit and loss statement. Income is projected and expenses are budgeted, based on the income projection. If the income does not meet the forecast, certain expenses will need to reigned in to make the profit and loss statement come in on the plus side at the end of the month.

The business's P&L can be as simple or as complex as you choose to make it, but the more tracking of expenses that you do, the better handle you can have on what needs to be done to control your profit amount. For example, you can simple include a line in your expense column pertaining to utilities and lump them all together. However, to get a better picture of where your money is going, you will want to break them down into subcategories such as electric, gas, water and telephone.

By keeping them separate you may see a need to bring telephone costs under control by eliminating unnecessary lines that seldom ring or find ways to save on your electric costs. If you deduct for business use of your home, you will have a pretty good idea of what your costs for utilities, rent, insurance and other expenses will be based on the percentage of your home's cost deducted for business use of the home.

One of the first things to budget, which has the greatest impact on your P&L will be income. Whether you sell a product or service, you will need to track all forms of income, as well as allow for deductions due to refunds and rebates and any discounts offered as customer incentives. Tracking this on the P&L is fairly easy, as if the money comes into the business it is considered income. The source can be itemized as well to help indicate how you may go about increasing income.

Expenses in the budget can be calculated as a fixed dollar amount or a percentage of income, which usually provides greater control over spending. Itemized expenses on the P&L can also make filing income taxes easier as you will have a monthly record of how much money came into the business as well as where every dollar went that left the building.

Labels: Budget, Business, Home Business

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Tuesday, December 4, 2007

Learning To Follow A Budget

Learning to follow a budget can be very difficult at first. This can be a big concern if you have been use to spending money freely. First step of course is setting up your budget and some guidelines to keep within your budget. Be sure that all expenses are accounted for. Don’t forget to include fun money or entertainment funds if able. Once your budget is put together soundly you are ready to set up some guidelines to assist you in keeping on track with your budget.

One of the best ways to keep you on budget is to stop carrying cash. For most of us while shopping when we see signs offering miscellaneous items for ninety-nine cents we can’t resist. It’s just a dollar here and a dollar there. Those dollars add up fast and before you know it the twenty dollars in your pocket is gone. By not carrying cash you can help stop impulse buying. If you still prefer to carry cash, your best bet is to only take what money is necessary to spend. Give yourself an estimate of what your groceries will cost you. Take only that amount with you. This will help curb the need to purchase excess items, knocking you off the budget track

Always shop with a list, to help prevent unnecessary spending. If you make a weekly or biweekly grocery list, you will only be purchasing those needed food items. Or create a list of cleaning supplies and stick to those isles only. If you allow yourself to wander aimlessly around a store you are allowing yourself to be tempted for other purchases. It can be very hard to stay on budget when desired objects surround you.

Become a thrifty shopper. It can’t hurt to look through coupons. Even a few saved cents per purchase can really add up on savings in the end. Searching through clearance sections in stores is another way to find items you need and save money on as well. You may be pleasantly surprised to see how much you can take home, and still have money in your pocket on your way out the door.

Keeping yourself on a budget is about self-control. It’s fighting the urge to buy what is not needed. If you have a difficult time curbing your shopping habit, keep a friend or relative with you on shopping outings. Someone you can trust to steer you away from temptation. As long as you lower the temptation for purchases, make a list and stick to necessary isles you will prevent yourself from loosing track of your budget needs.

Once you conquer your shopping demons, you will become proud of yourself for doing so. It’s a good feeling to be able to shop and stick to a list of items and not cave to those savings signs. You’ll feel a great sense of accomplishment as well. So don’t be overwhelmed, grab that pen and paper and keep on the budget path.

Labels: Budget, Small Business

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Saturday, September 29, 2007

Planning Your Budget

A budget is everything to a business; it is the epitome of professionalism as well as the lifeblood of good planning. It is absolutely impossible to do anything well in business without a budget to go by and indeed in the cases of some more established business models it is actually illegal not to have regular budgets that show exactly what is going on with the business in a financial sense.

When it comes right down to it, planning your budget is one of the most crucial things you could ever hope to do for your business. A properly planned budget that is then executed well is going to be a great help to any business and of course a poorly planned budget is going to be the downfall of most businesses; usually before they've even had a chance to succeed.

So, what exactly makes a good budget? Well, reducing it down to first principles any budget that has inflows to cover the outflows is a good start. More so than that however, the inflows need to be at least equivalent if not in excess of the outflows and the outflows combined have to create something that is competitive to the business itself.

A good rule of thumb when it comes to making budgets lies along the lines of the cost efficiency principle. The cost efficiency principle basically states that you should not be afraid to spend X dollars if you are going to get Y dollars in return with Y being at least equal to X if not greater. Now, this is an interesting concept but some would argue it is not one that is particularly tenable in the earlier stages of a business because a business needs to spend a lot to get itself off the ground.

This is a good point, but one that is superficial at best. While each item X may not result in a gross income of Y, you can always add items together in order to receive that result. If you have X + Y + Z resulting in A + B + C and both of those equations are equal to D, then there is really nothing to worry about because overall you are adhering to the cost efficiency principle in your budget.

This is exactly what good planning for a budget is. You identify what needs to be done from a financial sense and then you make sure to carry it out in a way that allows you to maintain the cost efficiency principle. Don't ever spend money in a business unless you expect to get money (or something as valuable as money) out of it; otherwise, what is the point of going into business in the first place?

Labels: Budget, Business, Home Business, Home-Based Business, Small Business

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Monday, September 17, 2007

Budgeting Your Money When You Own A Business

One of the most difficult things to do when you start a new business is putting together a budget. Without any financial history on which to base income and expenses, it may seem like guesswork, but as part of any business plan a tentative budget can be established with some thought and anticipation for the future.

In most businesses there are two main categories, income and expense. Under your expense category there can be several sub-categories often falling into two main areas of controllable expenses and uncontrollable. While many business owner claim they can control every expense involved in their business, they are simply kidding themselves as some things such as utility cost, the amount of rent and other so-called fixed costs can, and do change, with the owner having no control.

Other expenses such as payroll, insurance and advertising can be subject to a budget, but they are considered controllable expenses. If the business begins to fall off, you can control some of these expenses by laying off employees and cutting back on advertising. However, living by a budget will help maintain profitability in many respects but can also turn against you in the long run.

Depending on the viability of your business it often is a better investment to bite the financial bullet on employee wages and still provide good customer service to the remaining customers until business picks back up. By trying to everything yourself not only will you burn out quickly, but is no one is taking care of the customers, it will not take long until there are no more customers to care for.

There are two ways to budget your business money and that is through set dollar amounts and percentage of income. Many businesses will budget their controllable expenses by the dollar and non-controllable by percentage of income. Obviously a good part of the owner’s time is going to be based on bringing money into the business and how much they have to spend on controllable expenses will be in direct relation to income.

For example, a company earning $20,000 a month in income has budgeted six percent for payroll, providing $1,200 for payroll. If the income level rises to $50,000 the budgeted payroll percent does not change but the dollars available for payroll climbs to $3,000. With an obvious increase in business to create the additional income, the owner will probably need the extra help to take care of business.

There are many other expenses that fall into the payroll account such as worker’s compensation charges, Social Security tax paid by the employer and paid vacation time or other perks determined by the employer. While a budget may be difficult to establish for a new business, it is a necessary evil for all business owners.

Labels: Advetise your Business, Budget, Starting A Business

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Make the Leap to Affiliate Marketing Success by Stone Evans, The Home Biz Guy

If you are going to become a successful affiliate on the Internet, you need 3 "intangibles." These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make affiliate marketing work? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to make money with affiliate programs or make your living on the Internet, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online with affiliate programs. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money online with affiliate programs.

I've always said that "affiliate marketing" is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with affiliate marketing.

That's backwards for most people who like to aim before they fire. The fact is the Internet is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start an affiliate marketing business. You simply have to start one. This is what I call "Making the Leap."

The good news is that the cost of failure on the Internet is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this.

You simply need get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to becoming a successful affiliate marketer today!

Stone Evans, The Home Biz Guy helps ordinary people all over the world make money online with affiliate programs. If you can follow 3 easy steps, you can get your own custom website, autoresponder (email follow-up software) and pre-written email marketing campaign professionally designed and installed and ready to pull in profits for you in 24 hours or less! See details at: http://www.PlugInProfitSite.com/main-16093

Note: You have permission to re-publish this article on your own website or newsletter.

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