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Monday, January 28, 2008
Web Hosting CompaniesCopyright © Bill Shultz www.PipelineIncomes.comWith thousands of web hosting companies in the market it can be difficult if not impossible to know which web site hosting companies truly provide an excellent hosting solution at an excellent price. When you have an established domain name with a good web hosting company, you can get reports on your traffic and which of your pages your customers are visiting most often, as well as many other statistics. Your web host will charge you a fee for monthly service that ranges from $10 or $20 to the more expensive $50.00 per month. Plan to pay between $300 and $500 per year to your web host. Always avoid free or very inexpensive web hosting services, because you may experience bouts of server downtimes and you are likely to have significant limitations in storage, number of email addresses, FTP upload etc. Be sure your web host can accommodate e-commerce and storefronts, wireless capability, bogs, forums, chats, online interactive helps and anything else you want to add onto your site. Estimate what your growth needs are and ensure that this web host can serve you as you grow. The last thing you want to do is change host mid way unless you absolutely have to do so. Check your bandwidth capability to be sure that, if your website traffic grows rapidly, your customers will not have to wait to download or view information. Three things to look for in a web hosting company are: 1. Excellent Customer Support: Your hosting provider should be there for you 24/7 and give you instant access to the technicians you need to solve your problem. Ask them how long it takes for them to typically respond to your problem. A good test is to call them in the mid night to check if you get to a live, level 3 support. 2. A Sound Infrastructure: Check whether they offer a multi-homed network powered by multiple bandwidth providers to ensure redundancy. Some offer a 100% guarantee on its network availability or network uptime. 3. Financial Stability: If you're running very critical operations, you can't afford to be with a hosting company that may not be in business in a few months. About the Author:_________________________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. www.PipelineIncomes.com_________________________________________________________________ Labels: Web Hosting, Websites
 
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Sunday, January 27, 2008
Tools to Monitor your WebsiteCopyright © Bill Shultz www.PipelineIncomes.comYou can't just put your website on the net with right keywords and all the right touches and expect your traffic and ranking will remain constant. As the web is an ever changing landscape, you have to keep track of your own web results like what is happening with the competition and also the best and highest ranked sites. There are many useful tools to help you find out what exactly is happening. 1. A tool which you can use to test your own website links or other websites for broken links: http://home.snafu.de/tilman/xenulink.html2. With this tool you can check search engines for the number of back links to your URL i.e. other web pages linking to your site: http://www.digitalpoint.com/tools/backlinks/3. It sometimes becomes important to know where the servers of your hosting company are physically located. Because, some search engines like Google have the ability to filter search results based on their physical location called geotargeting. This could be used to determine why your site is showing in only a certain country. This link can also be used to research the country location of a particular competitor's website: http://www.digitalpoint.com/tools/website-country/4. In order to track the location of the visitor or a customer to your website: http://www.digitalpoint.com/tools/geovisitors/5. In order to check the Yahoo! web ranking of your's or your competitor's website use : http://www.digitalpoint.com/tools/webrank/6. Here is a link to check the web ranking of a website using a Mac or Apple computer: http://www.digitalpoint.com/tools/pagerank-mac/7. You need a Google AdSense account for using this. This link provides you with charts and reports which will help you analyze traffic, clicks, and results from your AdSense advertising http://www.digitalpoint.com/tools/adsense-charts/8. If you have an AdSense account, you can analyze your website address or another website address to see what Google ads will be displayed when the customer selects certain website names or keywords: http://www.digitalpoint.com/tools/adsense-sandbox/9. This link will take you to a cooperative advertising network where you can join to display and share your ads with other website owners: http://www.digitalpoint.com/tools/ad-network/10. You can add the Search Functionality on your website which uses Google. This works only if your site is listed in the Google Index. http://www.digitalpoint.com/tools/search/11. Here are some links to free website counters which you can use on your website to track your traffic and hits: http://www.digitalpoint.com/tools/counter/http://www.amazingcounters.com/?ref=gad033http://www.cyber-counter.com/signup.phphttp://www.statcounter.com/free_hit_counter.htmlhttp://www.free-counters.net/About the Author:_________________________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. www.PipelineIncomes.com_________________________________________________________________ Labels: Monitoring your Website, Website Tools
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Thursday, January 24, 2008
Repeat Web Traffic TipsCopyright © Bill Shultz www.PipelineIncomes.com1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated. 2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product. 3. You can allow customers to 'opt in' to get discounts and special offers. Place a link on your site to invite customers to 'opt in' to get a monthly newsletter or valuable coupons. 4. Add a link to your primary page with a script 'Book Mark or Add this site to your Favorites'. 5. Add a link 'Recommend this site to a Friend' so that the visitor can email your website link, with a prewritten title, "Thought you might be interested in this", just by clicking on it. 6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a 'Contact Us' link on each page. 7. Create a 'Our Policies' page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site. 8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site. 8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark. 9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to 'opt out' of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive. About the Author:_________________________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. www.PipelineIncomes.com_________________________________________________________________ Labels: Web Traffic Tips, Website Traffic, Website Traffic Tips
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Monday, January 21, 2008
Submitting Your Website to Search EnginesCopyright © Bill Shultz www.PipelineIncomes.comIf you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion. Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories. For instance SEO Search Placement Pros has placed 95% of their customers on page ONE of Google for the keywords of their choice. They can help you too. Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don't submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business. Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like 'http://www.google.com' hardly considers submissions without sitemaps. There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package and service like this one: http://www.webposition.com/order/trial.asp?WT.mc_id=google%3A%7Bifsearch%3Asearch%7D%7Bifcontent%3Acontent%7D%3A%7Bcreative%7D%3Atrial%3A%7Bkeyword%7D&WT.srch=1Or if you want professional help try the following sites: http://www.addpro.com/professional_submissionhttp://www.submitawebsite.com/aboutus.htmlDon't use the automatic submission services. Here is a list of the most popular Search Engines and directory companies: Search Engines Go.com/InfoSeek AltaVista Google, HotBot Excite/Webcrawler Directories AOL Search Inktomi Lycos Open Directory MSN, Yahoo! LookSmart Snap Apart from the above there are thousands of search engines and directory companies, where you can submit your website to as many companies as possible. The following links gives info on other search engines and directories: http://websearch.about.com/library/searchengine/blsearchenginesatoz.htmhttp://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htmAbout the Author:_________________________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. www.PipelineIncomes.com_________________________________________________________________ Labels: Search Engine, Submitting Your Website
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Sunday, January 20, 2008
Your Web Site Must Have FeaturesCopyright © Bill Shultz www.PipelineIncomes.comJust don't focus on the home page, keywords and titles.The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can't keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details. Understanding Your Target CustomerIf you design a website you think will attract clients, but you don't really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor's? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product. Does your website give enough contact information? When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service. About the Author:_________________________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. www.PipelineIncomes.com_________________________________________________________________ Labels: Home Page, SEO, Website Features
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Saturday, January 19, 2008
How Do Search Engines Work - Web CrawlersCopyright © Bill Shultz www.PipelineIncomes.comIt is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search. There are basically two types of search engines. The first is by robots called crawlers or spiders. Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A 'spider' is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don't create a site with 500 pages! The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine. A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day. Example: Excite, Lycos, AltaVista and Google. When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices. One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page. About the Author:_________________________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. www.PipelineIncomes.com_________________________________________________________________ Labels: Search Engine, SEO, Web Crawlers
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Monday, January 14, 2008
What Is Search Engine OptimizationCopyright © Bill Shultz www.PipelineIncomes.comSearch Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time. About the Author:_________________________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. www.PipelineIncomes.com/pips_________________________________________________________________ Labels: Search Engine Optimization, SEO
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Sunday, January 13, 2008
Web hosting Services and Domain namesCopyright © Bill Shultz www.PipelineIncomes.comChoosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website. Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these 'free servers' or on the 'cheap' servers. Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers. Purchasing domain names are not that expensive which cost about $100 and there are many companies that can register the name for you, provided it is available and has not already been used by another company. Using one of your keywords in your domain name can increase your score on some search engines. For example, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available. You might also choose to establish more than one domain name using keywords and then link your 'doorway' domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition. Keep in mind that some search engines disregard 'doorway' sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don't design it as an empty page. The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from Admin@PipelineIncomes.com they feel as if they are dealing with a stable, professional business operation. No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable. About the Author:_________________________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. www.PipelineIncomes.com/pips_________________________________________________________________ Labels: Domain Names, Web Hosting
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Saturday, January 12, 2008
Use Keywords In Page TitlesCopyright © Bill Shultz www.PipelineIncomes.comIt is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the < title > and < /title > portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA. The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings. If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site. The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page. The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking. So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing. Dedicating first three positions for keywords in title avoiding the stop words like 'and', 'at' and the like is crucial in search engine optimization. About the Author:_________________________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. www.PipelineIncomes.com/pips_________________________________________________________________ Labels: Keyword Title Tags, Keywords, Tittle Tags
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Friday, January 11, 2008
Tips to Increase Ranking and Website TrafficCopyright © Bill Shultz www.PipelineIncomes.comIt is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings. Create a site with valuable content, products or services. * Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document. * Research and use the right keywords/phrases to attract your target customers. * Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc. * Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services. * Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service. * Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing. * Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. * Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you. * Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc. * Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field. * When selling products online, use simple payment and shipment methods to make your customer's experience fast and easy. * When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits. * Don't look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness. About the Author:_________________________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. www.PipelineIncomes.com/pips_________________________________________________________________ Labels: Increase Traffic, Traffic Tips, Website Traffic
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Thursday, January 10, 2008
Boost Your Business Exposure With Viral MarketingCopyright © Bill Shultz www.PipelineIncomes.comAdvertising is the key to success for any business, as people can't turn into customers if they don't know you exist and don't know how you can meet their needs. Traditional advertising, such as print and broadcast media has been around since a day or two after the invention of the printing press and following the birth of radio. Direct marketing could have been born with the Pony Express but despite all the years of using these types of advertising, the internet has cast a new light on marketing a business. While the cost of internet advertising may seem cheap considering the number of potential customers it can reach, for companies with a brick and mortar presence, advertising globally just may not make sense. If your business is located in Iowa and your advertising appears in England or in Africa, chances are the return on your advertising investment will not be what you expected. While internet businesses can gain tremendously from internet marketing, it can get expensive over time and many people do not open emails that appear to be advertising in nature and pop-up advertising windows usually just irritate people to the point that they won't buy from you even if it is something they need in an emergency. The best advertising you can hope for is to have others send your advertising message to their friends, free, without being asked and without complaining. The use of viral marketing has been growing and simply involves having internet users distributing your advertising message of their own free will. One of first and most successful uses of viral marketing was when companies began offering free email accounts. A brief advertising message appears at the bottom of every email sent, usually including a link for the advertiser and whenever people signed up for the free email service, every email they sent out contained the message. This resulted in advertising being sent out by the user of the free email, every time they sent correspondence. Viral marketing of this type is typically either extremely cheap or free, with the email company receiving a percentage of any sales made as a result of the message included in emails. While the sales were based on the recipients clicking on the link in the email, the number of clicks were relatively small, but by percentage based on the number of emails sent improved as more people took advantage of the free email offers, the commission from the sales more than paid for hosting the email service. Finding a product on which to place your advertising that be given out free, and which in turn will be handed to others by the original recipient can be an easy means of reaching more people with a smaller investment. About the Author:_________________________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. www.PipelineIncomes.com/pips_________________________________________________________________ Labels: Business Idea, Viral Marketing
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Wednesday, January 9, 2008
Success SecretsCopyright © Bill Shultz www.PipelineIncomes.comMany people have tried to succeed in the business world and indeed in terms of the successes or failures of different people, there are three general categories that can be used. Firstly, there are the people that are failures; people that really have no success and after a period of denial are eventually forced to give up on their business and go do something else. Then, there are the people that are successful; they are able to parlay their business into something that earns them a nice five figure income that they are satisfied with and can live on. And finally, there are the people that are enormously successful; these are the people you hear about all the time that become millionaires and are able to live a life that is the stuff of dreams because of the money that they have. The question that most people will ask themselves in regards to this scenario has to do with the difference. Depending on the specific case, most people can figure out the difference between the first group and the latter two groups; it usually has to do with a lack of motivation, a lack of perseverance or the inability to deal with failure and just move onto something else. However, the difference between the second and third group is harder to figure out; after all, for the most part those two people start off the same and a lot of their business development is the same getting to the point of a five figure income. What, then, becomes the difference later on? Well, in the majority of these comparisons, the difference has to do with a lack of diversification on the part of a person that has the five figure income. If a person builds a business that makes them $75,000 a year, then they might realistically have no problems whatsoever with that income. This is because the person might have all their needs met in a nice way and not really want to try and increase their income. However, the person that goes on to eventually become a millionaire is not going to be satisfied with that amount. They will take as much money as they can spare and instead of spending it on a lifestyle enjoyed by a person with a $75,000 income, they will re-invest it. Either into another business or back into expanding the one they already have. This kind of person is not interested in living the lifestyle of a $75,000 income person; they want to make more money and have no problems living in less luxury now if it means they can live in more luxury later. A person like this has an income figure in their head from the start and keeps on working at it until they are making that income figure; usually through diversification. About the Author:____________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. www.PipelineIncomes.com/pips____________________________________________________ Labels: Business, Home Business, Secret to Success
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Tuesday, January 8, 2008
Tips For Internet MarketingCopyright © Bill Shultz www.PipelineIncomes.comInternet marketing is a new area in the marketing field. Marketing websites is, resembling to marketing for other products and services. If you are new in the Internet marketing field, there are some of tips to help you. We are going to use this article to measure those aids. It is advisable not to use additional products and services to increase your sales. Instead of increasing the quantity of products or services, you would do better to increase the variety of different marketing methods. By doing this, only a small part of the total business is affected if one product declines or a marketing response drops. Be sure to remember that customers are also prospects. You need to stay in contact with them. Try to find or develop other products or services that they can use. Return customers are easier to make a sale to rather than a new prospect. Avoid making exaggerated claims, even if they are true. Bold claims create doubt in potential customers minds and may jeopardize your sales. It is better to bring those bold claims down to trusty levels. Numerical claims should be expressed as odd numbers up on decimals or factions. When developing transactions for your business, create them in sets of four or five at a time. In addition, they should have expiration dates. With lapse dates, you can replace the expired one with a new offer and deadline. With a group of offers, you can forever reprocess through them. It is also adventitious to create an irresistible offer by combining a allow price and a set of valuable bonuses in the same offer. You may need to rethink your market if you are attracting prospects that don't have or can't get the money to buy your product or service. You should target prospects that have an intense desire for the benefits of your products or services. You need to target those that can afford your products or services. By offering a great benefit to your customers, this will help your call to action. The benefit should be something that your competitors can't or won't offer. A genuine foundation of this would be to give your personal cell phone or home phone numbers. A lot of business owner's don't want to be that exposed. Advertising copy should be written like, the message was written specifically for each reader. This pedigree of copy seems to produce great responses. This can be accomplished by making the copy be written to just one prospect instead of a group of people. You also might want to knock out in a less formal, more personal style. About the Author:______________________________________________________ Bill Shultz has been doing online marketing for years and has come up with the simplest ways to earn extra money from home without breaking your bank account. http://www.PipelineIncomes.com/pips.html______________________________________________________
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Monday, January 7, 2008
While on the surface this may seem like a good idea. After all you will both share the same goal of making money for the family, you are used to each other's little quirks and if the business is based out of your home, the cost of getting to work can be a great savings on the family budget. However, two people learning to live together as man and wife can be tough enough without spending all day, everyday together. Before joining hands and taking the plunge into the work at home pool, you will need to take a hard look at some of the potential obstacles. The first item on the list of possible problems is the fact that you will be spending almost every waking hour with your spouse. While compatibility in a relationship can hold it together just fine, you must determine if that compatibility can withstand another eight hours a day. Making the change from business partner to husband and wife every day can be a tough transition. You will not be able to leave all of your work problems at the job and home problems at the door. Make sure your goals for the company are in line with those of your spouse. By sitting down and discussing the goals of the business you may learn that your idea of what to expect from the business may be contrary to what your spouse is looking to achieve. You may want to eventually expand and franchise the business while your spouse wants to simply make enough money for the family to live comfortably. If your goals are not aligned, your business will probably fail and so might the marriage. One of the most important aspects of entering into a business partnership with a spouse is having clearly defined roles in the business. Determine up front who will perform what function such as accounting or who will handle incoming orders and packing for shipping. Look at the strengths and plan individual roles that best complement the strengths of each partner. It is not a good thing for one partner to believe that while you are the boss at work, they are boss at home. Resist the urge to let customers know your business partner is also your spouse. While this may seem unimportant, it can possibly cause a customer to hold back if they have a complaint against your partner. You also need to deal with business issues in a professional and constructive manner. You should never personally attack your partner for a business decision. Instead, address the situation and ways to fix it instead of addressing your partner. Never mix work and family issues when on the job. You need to have a set schedule for work and the rest of time can be spent on family issues. Trying to mix the two will almost guarantee failing at both. Labels: Starting a Home Business, Work from Home, Working a Home Business, Working at Home
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Sunday, January 6, 2008
There are many things that you want to think about when you start up a home business, and finding room for your business is a huge part of it. A home business is going to be just that - you are working at home. And unless you have a lot of money and can afford to have a place that is set aside for your home business, you want to think very carefully about how you can have your home business and your home at the same time. It is not something that is impossible, no matter what you might think. In fact, having a home business in your home might be easier than going to work each day, as long as you do it right. The first thing that you need is space. It is simply great if you can afford to have a room in your home that is only used for your home business, but if you can't, don't fret about it. There are still going to be lots of ways that you will be able to have a home business. First of all, you have to think about the needs of your business. Do you have a business where you simply do work at your computer - work that can be done with just a computer and some storage space for files? If this is the case, it is very easy to set aside some space in a room to have a computer. Remember though, it is going to benefit you if you are able to have a computer that is only for the business. This is especially important if you have children who are going to be using the family computer. It will always be better if you are able to have a separate place to store all of your files and your work items. If you need more than just a computer for space, you are going to have to be a little bit creative. There are many things that you can do if this is the situation. First, remember that you are going to have to make decisions based on what you have to work with. If you have lots of product that you have to keep, you are going to have to make storage space so you can have enough room for your product. This can be anywhere, as long as it is safe and secure and you can keep it out of the way of the rest of your life. The trick to maintaining a home business and your home at the same time is to make sure that there are distinctions. If you need to use a big table, try to set one up in an unobtrusive place - don't simply use your dining room table just because it is there. Labels: Home Business, Start a Home Business
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Saturday, January 5, 2008
For most home business owners and many small business operators, their idea of a profit and loss statement, P&L in business parlance, may be oversimplified. If they had more income than expenses, they made a profit. If not, they had a loss and will usually try to find more business or increase prices to turn the trend around. By better understanding their own business's profit and loss statement, they will be able to determine not only how much money is earned and spent, but also track their expenses to gain better control of the finances. The first thing to remember is that there is a difference between a budget and a profit and loss statement. Income is projected and expenses are budgeted, based on the income projection. If the income does not meet the forecast, certain expenses will need to reigned in to make the profit and loss statement come in on the plus side at the end of the month. The business's P&L can be as simple or as complex as you choose to make it, but the more tracking of expenses that you do, the better handle you can have on what needs to be done to control your profit amount. For example, you can simple include a line in your expense column pertaining to utilities and lump them all together. However, to get a better picture of where your money is going, you will want to break them down into subcategories such as electric, gas, water and telephone. By keeping them separate you may see a need to bring telephone costs under control by eliminating unnecessary lines that seldom ring or find ways to save on your electric costs. If you deduct for business use of your home, you will have a pretty good idea of what your costs for utilities, rent, insurance and other expenses will be based on the percentage of your home's cost deducted for business use of the home. One of the first things to budget, which has the greatest impact on your P&L will be income. Whether you sell a product or service, you will need to track all forms of income, as well as allow for deductions due to refunds and rebates and any discounts offered as customer incentives. Tracking this on the P&L is fairly easy, as if the money comes into the business it is considered income. The source can be itemized as well to help indicate how you may go about increasing income. Expenses in the budget can be calculated as a fixed dollar amount or a percentage of income, which usually provides greater control over spending. Itemized expenses on the P&L can also make filing income taxes easier as you will have a monthly record of how much money came into the business as well as where every dollar went that left the building. Labels: Budget, Business, Home Business
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Friday, January 4, 2008
What type of business you operate from the home is totally up to you, but there are certain things that you will need to do to help insure its success. While visions of living large comes immediately to mind for many who choose to run their own home-based business, they often forget that it is a business. Running a home business often gives people the misunderstanding that they can dictate every part of their operation and while there are many aspects of a home business in which they are completely in charge, customers and clients will also have input on many functions. The first thing needed to run a successful home business is a set schedule. It may be easy to stay up late to watch a movie and repeatedly hit the snooze button on your alarm clock, but when dealing with clients over the phone you really do not want them to think their early morning phone call rousted you from a sound sleep. While having a lot of free time may be appealing and taking naps in the middle of the day may be attractive, keeping regular hours is important to any business. Make sure your office is only used as an office. In addition to the tax benefits of carving out a space used strictly for work, you will also have the feeling when you walk into the room in the morning that it is time to go to work. Similarly, when the day is over and you leave the office you need to feel as though you have gone home for the day. Just as you want to keep family distractions out of the office, you need to keep work distractions out of the rest of the house. Being professional in all business dealings when in your home office will help preserve your image as a business owner. If you cannot afford a separate telephone line for the business, during your normal business hours answer the phone in a professional manner. Unless your business is the field of dreams, simply building it will not guarantee customers will show up. Advertising ad marketing is essential to any business, even those run exclusively online. Chances are there is no sign in front of your home that indicates you are open for business, inviting passers-by to stop in and see what you have to offer. The only way anyone knows you are there is through advertising. Build a website, even if you will not be conducting any business online. It can serve as your web-based sales pamphlet and include information about you, your experience and your business. Including prominent contact information on the first page of your website is a key to obtaining more business, but you should also have a contact form available for people to simply send in a request for information or for answering questions. Labels: Home Based Business, Home Based Business Tips, Running a Home Business
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Thursday, January 3, 2008
The Home Business Marketing Strategy That Has Never Failed Copyright © Stone Evans, The Home Biz Guy http://www.PipelineIncomes.com/pips.htmlToday I'd like to share with you the strategy I used when I first got online many years ago to generate automated income from home. This strategy still works today. You can use it to sell your own products or you can use it to sell other people's products as an affiliate or partner. It can work in practically any niche market. The theory is simple. Build a list of people who have given you permission to email them about a particular topic and then send relevant information and special offers to those people promoting products and services that you are selling. This is a very easy way to make money. The first thing you need to do this is a tool called an autoresponder. An autoresponder is simply a tool that collects subscribers for you and gives you the ability to email those people in mass. For example, with an autoresponder you can type an email message saying anything you want, load it into a field that looks just like the text area you type any normal email into, click Send, and your message will be delivered to all your subscribers instantly addressing each one on a first name basis. This could be just 10 people or it could be thousands, even millions. When you use an autoresponder to send a message promoting a product you are selling to a targeted group of subscribers, you have a very good chance of making sales if what you are offering is something that your subscriber database is interested in. From my point of view, a lot of the information and systems available online which try to help people make money are over-complicated and often mis-guided. The same simple formula for making money online that worked for me (someone with no previous experience) almost 10 years ago is still working today and it's very, very simple to apply. In fact, I'll walk you through the steps I use (and so do many, many others) to pull in automatic profits 24 hours a day, 7 days a week, 365 days a year like clockwork. The first thing you need is an autoresponder. You don't even need your own website for this. There are many good autoresponders on the market. One that I use is called GetResponse which you can take a look at: http://www.freegetresponse.com/ . This is the autoresponder I use to deliver my Home Business Secrets Mini-Course at: http://www.PipelineIncomes.com/pips.htmlAs you'll see if you subscribe at the site above, my free mini-course will be delivered to you automatically by email as if it-s written to you personally. This takes no effort from me (other than writing the messages in the first place) to deliver this mini-course to you and thousands of other valued subscribers using an autoresponder. Another autoresponder I use is called AutoResponse Plus. You can check it out at: http://www.autoresponse-plus.com/ . The difference between GetResponse and AutoResponse Plus is that GetResponse does not require you to have hosting. It's hosted for you. AutoResponse Plus requires you to have your own hosting account where the company will install the software for you directly. Also, when it comes to building a mailing list, GetResponse provides an in-house service to build your mailing list for you called Get Subscribers which you can see at: http://www.getsubscribers.com/ . If you are using AutoResponse Plus, you would need to use a third-party service such as List Builder Pro to build your mailing list: http://www.prolistbuilder.com/This brings me to the next step of the process of making money on autopilot with an autoresponder. You need subscribers. The fastest way to build a permission-based list of subscribers of people who are interested in what you have to offer is called co-registration. That's what the Get Subscribers and List Builder Pro services provide. All the details about how these work can be found at: http://www.getsubscribers.com/ and http://www.prolistbuilder.com/ respectively. Once you know about these services, the steps to make money online are really very simple. Step 1) Get an autoresponder. My 2 favorite autoresponders are: 1. GetResponse: http://www.freegetresponse.com/2. AutoResponse Plus: http://www.autoresponse-plus.com/Step 2) Order subscribers. Here's 2 reputable co-registration services: 1. Get Subscribers: http://www.getsubscribers.com/ (works exclusively with GetResponse) 2. List Builder Pro: http://www.prolistbuilder.com/ (works with AutoResponse Plus and most other autoresponder in the market, not GetResponse though) Both of these service can be setup to add subscribers to your autoresponder automatically without you needing to lift a finger. Just go through the guided setup process when placing your order and they will take care of the rest. Step 3) Make an offer. Send valuable information and special offers to your subscribers on a regular basis. This is a simple process for making money on autopilot that has never failed me. In the beginning, I didn't have a lot of money to invest in advertising. That was a good thing. It forced my mind to think about and discover what technique had the lowest risk associated with it. You see, I figured that if I purchased 500 co-registration subscribers, all of these people were mine to contact as often as I wanted until they either bought something from me or unsubscribed. So in the case of Get Subscribers, today I need to pay $189.95 to get 500 guaranteed subscribers. That's 500 people who have given me permission to email them as often as I want. Do you see how powerful this is? In my niche market, I promote home business products, services and opportunities as an affiliate which all pay very generous commissions. If I email my list of 500 people a few times and just get 5 (1%) of them to sign up for one of the products or programs I promote, I've already made a profit. But the real beauty of this type of advertising is that even after I've made a profit on my initial investment, I still have my complete list of subscribers (minus the few that have unsubscribed) to continue emailing, building a relationship with and promoting different products to. If I'm even the slightest bit creative and consistent with sending offers to my list, I can make a small fortune with this single asset. What I've described above is EXACTLY how I started making money online many years ago and how I still earn a healthy percentage of my money today. Maybe you're thinking that setting up an autoresponder and building a list is easy, but you don't know what to email to your list to make money. If that's the case, I invite you to consider that nearly every affiliate program or business opportunity you can join provides pre-written email marketing letters that you can simply copy and send to your list. In most cases, these letters are proven sellers which is why the affiliate programs and business opportunities provide them to you. They have tested them and experienced positive results already. That said, in my own experience, I usually find that I can get improved results with letters I write myself to my list when I am sincere and offer my own personality, point of view and value to an offer I am promoting. But the bottom line here is that making money online can be very simple. You don't even need to have your own website, you don't need to attend any seminar or buy any expensive marketing courses, or pay for one-on-one personal coaching, etc. You just need to look around and watch what other people (the big dogs) are doing to make their money. In most cases, they are simply building list and emailing that list special offers and announcements to promote products that generate revenue for them. Instead of being on the receiving end of this one-way marketing barrage, put yourself on the delivering end of the emails and receiving end of the commission checks and bank deposits that arrive when you setup your own autopilot online marketing system. All you need is an autoresponder, subscribers and an offer. What are you waiting for? You can do it! About the Author: ------------------------------------------------------------ If you don't want to do it all yourself, The Home Biz Guy can setup your autoresponder for you and load it with that same pre-written email marketing campaign he uses to pull in automatic profits with 24/7/365. All you need to do at that point is supply the subscribers. Complete details and signup instructions are available for you now at: http://www.PipelineIncomes.com/pips.html------------------------------------------------------------ Labels: Home Business, Home Business Strategy, PIPS, Plug in profit Site, Stone Evans, The Home Biz Guy
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Wednesday, January 2, 2008
It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first. Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking. Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site. It is the Keywords that play an important role than any expensive online or offline advertising of your website. It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:  The first option is they find their site through a search engine. Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested. Occasionally, they find a site by hearing about it from a friend or reading in an article. Thus it's obvious the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines. All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don't forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own. Labels: Keywords, Search Engine
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Tuesday, January 1, 2008
One need to choose those keywords that are frequently searched for and which is in high demand, but not being already used by many other websites and competitors, and thus has low competition. There are a number of keyword research tools that can help you find them. Apart from the Wordtracker which was already discussed in an other article, we have some more equally important research tools like the Overture, Google AdWords Keyword and Guidebeam. Overture's keyword suggestion tool is free and much quicker to use than Wordtracker. It works more like the Wordtracker but doesn't tell you how many websites are targeting each keyword phrase. For example if you type 'Computer', the Overture search suggestion tool will tell you that during the last month the word 'Computer' was searched, say for example 459550 times at Overture.Com. Similarly 'computer game' was searched 302210 times. Also, given one word it will tell you all relevant combinations of that word, which are based on actual searches done by people. If the word you keyed in is not a common search term then you will not get any results. It means that very few people have actually searched for that word during the last month. Even Google Keyword Tool generates potential keywords for your ad campaign and reports their Google statistics, including search performance and seasonal trends. Features of this tool include,  Sorting the results of your desired keyword search by popularity, past performance history within the AdWords system, cost, and predicted ad position. Easy keyword manipulation where you can select a few keywords here and there or add them all at once. Searches for keywords present even in any webpage URL specified by your search. It can also expand your keyword search even further to include those pages that are linked to or from the original URL page. More keyword results are generated based on regularly updated usage statistics database. This helps you to get new keywords or phrases. Guidebeam is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers generated against each phrase are Guidebeam's estimation of how relevant that phrase is. These softwares are useful for researching how people search the web and then optimizing your own web pages so that more people find your web site. To get more defined reports Wordtracker is the tool marketers must have. Labels: Google Keyword Tool, Guidebeam, Keyword Tool, Overture Keyword Tool, Wordtracker
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