Sell On Every Page Of Your SiteCopyright © Bill Shultz
www.PipelineIncomes.comYour website may be 20 pages, or it may be 200 pages, but what so many folks don't understand is that every page on their website should be a "SUPER" salesperson!
For instance, let's assume you have a newsletter subscription box that allows your readers to sign up for your newsletter. Now I know (after reading some of the tips throughout this report so far) that your subscription box is going to be a SUPER salesperson in itself! You'll have a
free offer for signing up, perhaps a "Special Report" that readers won't want to miss out on so they'll subscribe, or even a special sales promo for those on your list. I think you understand my point. You subscription box is going to SELL!
But here's the problem I see on so many sites....
The subscription box is setup very nicely and sells effectively, getting dozens of new subscribers each day, but unfortunately once the new prospect subscribes..... VIOLA! A simple little "Thank You For Subscribing" page shows up to confirm their subscription.
That's very nice and all, but the greater lesson here is that this is another page on your site to SELL! Why not put another offer on your "Thank You" page as well! This is
PRIME advertising space.
The offer doesn't have to be obvious or annoying. Actually, the offer should be something extremely subtle. You don't want to keep bombarding your visitors with POP UP ADS or flashing neon sales promotions... one sales pitch after another. By doing that, you'd lose credibility and trust!
But by being a smart SALESPERSON, you do want to effectively sell at every turn and take advantage of every opportunity...right?
Here's an example of a well designed "Thank You" page for a newsletter subscription...
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"Thank you for subscribing to our newsletter
"Family First - Money Second!" You'll now begin to receive a new issue each month - directly to your email. You'll be amazed at how much you'll look forward to receiving each issue! You'll discover ways to "Bring More Love And Laughter Into Your Home"! Plus, you'll receive some money saving tips on entertaining ideas, dining, gift giving, and much more! I know you'll enjoy reading it as much as I enjoy sharing my ideas with everyone!"
(And here's the sales pitch....)BONUS: We have an
EXCLUSIVE special for our newsletter subscribers! For only $6.95 a month, you can now join our exclusive "Members Only" Clearance Club! With your membership, you'll receive EXCLUSIVE discounts on clearance items WEEKS before the general public. That means BIG SAVINGS for you... PLUS, you'll receive a free SURPRISE GIFT immediately just for joining today! If you'd like to learn more about how you can save some money and join our preferred club, just CLICK HERE
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Now that's not an annoying ad.... Is it? Do you think it will generate some additional back end sales for your business? Absolutely! Is it hard to do... NOT AT ALL! Plus... set it up once and you're done!
Again, this is just one example of the power you can harness on EVERY SINGLE PAGE of your site, and how you can capitalize on each and every page. And again, that's just one example. What about the emails that are sent automatically when a customer makes a purchase from you? Can you add some subtle sales pitch to those? Absolutely!
Use your own creativity and implement some of your own ideas and you’ll begin to see your sales increase tremendously!
Take This Challenge.... Analyze your website, check out each and every page, look for areas on your site where you could implement some of these ideas and I guarantee you'll be shocked at just how many pages aren't being utilized like they should be.
And remember... DON'T HARD SELL... SOFT SELL!
Tip: This is also a great way to place some
affiliate links on your site as well, but don't use the standard "Out Of The Box" banners and text links that your affiliates provide. Write some reviews about the products you're endorsing or create your own unique selling ad! BE A SUPER SALESMAN!
The promotions you create on your own will be much more effective then the standard text and banner links available directly from your affiliates.
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Looking for a great source for affiliate links? Check out
Commission Junction. You'll find thousands of companies all eager to pay you cash for your referrals. Best of all, you receive one check each month for all your affiliate sales!
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Labels: Affiliate Marketing, How To Sale, Thank You Pagees

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