Thursday, April 17, 2008

Develop A USP

Develop A USP
Copyright © Bill Shultz
www.PipelineIncomes.com


Develop A USP - What is a USP? If you don't know the answer to this question, you're business is in serious trouble! Again, an entire book can be written on this subject (many have been). Your "USP" is your "Unique Selling Perspective". In other words...Why is your business Unique?

What does your business possess that separates it from the rest of your competition?

Why should a customer buy from you instead of your competition?

What do you offer your customers that your competition doesn't?

There's a great article written by one of the best copywriters in the world that clearly puts the power of your USP into perspective.

His name?.... Dan Kennedy.

Dan has written sales material for some of the largest fortune 500 companies in the world. Why is Dan so successful? He knows how to develop a client's USP to pinpoint accuracy and capitalize on its amazing power.

If you're going to be successful online, you need to learn more about how to develop a strong USP. This one aspect of your business could determine your success or failure.

Here's a good example....

Amazingly enough, a once failing pizza shop used the power of a strong USP to turn their struggling business into an empire. They decided to become unique and capitalize on one specific aspect of their business that no one else had yet capitalized on. Once they did, their profits soared!
Who is this pizza shop? Domino's Pizza.

How did they turn their business around? With a simple, clever, slogan combined with a strong USP....

Delivered Hot And Fresh In 30 Minutes Or Less... OR IT'S FREE!

The young owner of Domino's Pizza didn't capitalize on fresh ingredients, the ripest tomatoes, 5 different cheeses, or special offers.... Everyone else was already doing that! This "college student" realized where the need was and hammered home his simple message! What did folks want from a pizza place?

They wanted their pizza FAST! This simple slogan and USP alone turned a once failing business into a MEGA MILLION DOLLAR FRANCHISE!

If you really want to discover how to develop a USP for your business, you must read Dr. Ken Evoy's ebook, Make Your Site Sell, widely recognized as the "Bible For Selling Online". Dr. Evoy is a master at his craft and over-delivers on every one of his e-books. He's propelled his business into one of the most visited sites online. Get His Book Today! You'll thank me tomorrow.

Labels: Income From Home, Internet Business, Internet Home Business, Internet Marketing, Ken Evoy

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Make the Leap to Affiliate Marketing Success by Stone Evans, The Home Biz Guy

If you are going to become a successful affiliate on the Internet, you need 3 "intangibles." These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make affiliate marketing work? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to make money with affiliate programs or make your living on the Internet, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online with affiliate programs. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money online with affiliate programs.

I've always said that "affiliate marketing" is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with affiliate marketing.

That's backwards for most people who like to aim before they fire. The fact is the Internet is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start an affiliate marketing business. You simply have to start one. This is what I call "Making the Leap."

The good news is that the cost of failure on the Internet is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. The Plug-In Profit Site is a great example of this.

You simply need get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to becoming a successful affiliate marketer today!

Stone Evans, The Home Biz Guy helps ordinary people all over the world make money online with affiliate programs. If you can follow 3 easy steps, you can get your own custom website, autoresponder (email follow-up software) and pre-written email marketing campaign professionally designed and installed and ready to pull in profits for you in 24 hours or less! See details at: http://www.PlugInProfitSite.com/main-16093

Note: You have permission to re-publish this article on your own website or newsletter.

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